Brands need perfectly designed logos to establish authority in the marketplace. A logo, when done right, can help boost a brand’s awareness and revamp its revenue. Logos are a brand’s symbol of identification. A logo should have images, shapes, or texts that help define a brand and its purpose.
Why Your Brand Needs a Logo
Never overlook the importance of having a perfect logo to popularize your brand. Your brand’s logo helps make the first impression, helps create your brand’s identity, fosters customers’ loyalty, and gives you the edge over your competitors.
When designing a good logo for your business, you should opt for simplicity. It should be simple such that the target audience can easily recognize it and know everything about your business. The thing is, opt for a logo that the target audience can understand in less than a second. Most giant companies such as Nike, Apple, Toyota, Coca-Cola, among others, have simplified logos that you can identify within a second. They have stood out because their logos, branding, products, and services connect with their target audience at a deeper level. You don’t have to engage your analytical mind to identify the logos with those huge companies. With that in mind, let’s briefly see how you can go about perfecting logos for businesses.
How to Create Top Logo Designs
Whether you require a logo for your new startup, real estate business, or company, you can design your logo in minutes. You can use free online logo makers to design a logo that helps your business be the cream of the crop. You only need to choose a logo maker that’s ideal for your brand’s personality and enter the name of your business. To match your business’s preferences, you can customize your logo by combining beautiful colors, taglines, and appropriate fonts to create a brand that makes a lasting impression. Finally, when you believe that your logo is perfectly designed, you can test it in the market to see how your target audience will respond. A good logo will attract more potential customers who’ll come in to try the brand. If your business delivers what they are desperately looking for, they’ll come back for more. So, how do you perfectly design your brand’s logo? Continue reading to understand how you can perfect and finesse your logo.
7 Tips for Perfecting and Finessing a Logo
1. Please keep it simple
Keeping your logo simple can go a long way to establish your brand’s identity. In the market world, simplicity sells more because customers hate complex brands. Instead, they’d opt for brands they can simply engage with and have all their needs satisfied in less time. That’s why the simplicity of your brand’s logo matters a lot. You should create a logo that the potential audience can easily remember or even draw in record time. It’s no wonder more prominent brands that are on top of the game are famous worldwide. With a simple logo, you only need less than a second to identify brands such as Apple, Facebook, Nike, Opera Mini, among others. Once you’re done designing your logo, allow it to rest for a while. When you pick it again, you’ll have a better chance to look at it with a fresh eye. You’ll realize there is much more you can declutter in your logo. The aim is to end up with a simple logo that everyone can draw on a sheet of paper without breaking a sweat.
2. Ensure your logo design is versatile
You’re going to test your logo on different platforms. A well-designed logo must be simplified so that a designer can use it in different ways. Whether on posters, websites, or a business’s products, your logo must look great on each one of them. You may find some logos looking good on the internet but horrible when used on products. Better yet, your logo should always hold its uniqueness even when displayed in a different color that’s not its original color. Some logos have a mishmash of colors and fail to sit nicely on other platforms. Diversifying your logo can go a long way to ensure your brand always stands out when displayed on any platform. For example, you’ll quickly identify a Nike logo or Apple’s logo when shown in black and white. You can also mix different colors, but the same original feeling will reign.
3. Ensure your logo has a story to tell
Your brand’s logo should have a story to tell. You can tell a good story even without the use of words. From a bird’s eye view, all logos of successful brands have more than what meets the eye. They have deeper meanings. A logo with a good story should answer the following questions:
- Who are their target customers?
- What’s the quality of goods and services they offer?
- What inspired their establishment?
- What makes them different from competitors?
- Where did the brand come from, among others?
But when you view a logo as only a piece of art with symbols, lines, colors, and texts, you won’t get the straightforward story behind it. Most logo designers tend to focus on complex logos that don’t have a story behind them. They think being creative in creating logos means including more elements. Conversely, these logos end up confusing target customers instead of allowing them to identify the brand’s logo quickly. Customers love good stories, and your logo should tell a story that captures their attention.
4. Experiment with different variations
You’ll always get a better version of your logo when you try other variations. Some authority brands such as Shell has changed their logo design since 1900. They came up with a unique logo in 1999 that target customers can identify quickly with different tests. So, you can add or cut out some parts in your logo to make it more unique and appealing. Find out whether you could add or simplify the design. Think how it’d appear if laid out differently. Consider other colors that could work out better for the logo.
5. Ensure your logo is unique
It’s nearly impossible to create something unique nowadays. People are often copying other peoples’ work and changing it a bit to appear unique. When it comes to creating logos, ensure that you check it against other logos. When your logo is similar to another, you may end up in trouble infringing other trademarks. Being on top of consumers’ minds means designing a logo that’s different from other logos but easily identified. Use unique shapes and texts to ensure your logo stands out. Test with different variations until you arrive at a unique logo to sell your business to target customers.
6. Use fonts that match
When creating a logo, you should be keen when it comes to the fonts used. A mishmash of fonts can only create confusion among potential customers. Your logo should have matching bowls in the text available and the heading. Always ensure that your font’s body is similar, even if they have different weights and families. The results should be a logo that elicits an identical feeling and connotation. Designing your logo with matching fonts helps to identify your logo and attract people’s attention quickly.
7. Use quality images and colors
Color and images on a logo contribute a lot to the overall goal of a brand. With the right colors that match, your logo can help define your brand. The colors of a brand should also appear on its logo. Failure to this, customers may get confused, especially when they see shiny colors that don’t represent the brand. Ensure you use quality images for your logo too. Poor quality images may distract customers from getting the real message of the brand. Such images won’t be memorable among potential customers.
Color and Font Guidelines
Ensure you use colors that match and high-resolution images to ensure your logo stands out. When designing your logo, you may opt to use a particular color theory. Different colors evoke different emotions among people. Are you going to use blue to produce trust? Will you use green to evoke feelings of peace and growth? You can also look for websites like Brand New, Dribble, or 99designs to check whether they can inspire a design a logo for your brand. Use software such as Adobe Illustrator or Vectr to look for cheap or free vector graphics. You’ll also find free font resources from Google Fonts library or Font Squirrel. Use top logo designs tools such as Hatchful, Logomakr, Canva Logo Maker, or MarkMaker to design your logo.
When you follow the right strategy, you’re sure to develop a suitable logo for your business. But this is not always the case among many businesses.
Mistakes to Avoid
There are several mistakes brands end up making when designing their logos. Some of them include:
- Underestimating the value of color: Color elicits different emotions among people. Failing to use the right colors for your logo can break the whole process of enhancing logo identity.
- Trying to innovate: Creating a unique logo is nearly impossible. You can become frustrated by the market when trying to innovate what has never been seen around when designing logos. Always go for a logo that customers can easily identify.
- Failing to customize further: Your first logo can feel like a eureka to you, but does it make it suitable for potential customers? When you introduce your first logo into the market, the chances are that it won’t attract people’s attention. Ensure you customize your logo to get better and better results.
- Falling for clichés: Even if you don’t have to innovate, you should always ensure your logo is unique. Designers who follow trends tend to fail in the process of designing logos that attract more customers. Avoid all the clichés and give your brand a unique logo.
These tips will effectively help you perfecting logos that’ll bring more customers into brands. How do you want to design your logo? Allow your creative juices to flow when designing your logo. Make sure your logo doesn’t end up being a turnoff to your customers. Make it unique and easily identifiable so that it can remain on top of customer’s minds.