This is a logo conceptual for a Mexican artisan company, they make belts and horse saddles for people that are interested in the Charro culture. They are based in Aguascalientes, Mexico and Bona Terra is a a nickname in their coat of arms.
horse and spur. type is fully custom to correlate with the spur’s teeth and sharp edges of the horse. the mark is approved, but i’m still working out some kinks with the type. this is for a technology that goes into double h western boots. As seen on: Colin Tierney Design