Often avoiding logo mistakes in addition to knowing what to do can be just as impactful on a success rate. Creating a marketable logo is no exception. Having a bad logo is just as detrimental as having a successful one for your business or company. If you want to go into business for yourself or with a partner creating a visually appealing and memorable logo and thus, a brand is essential for your success.
The logo and its Importance
The logo is the symbolic representation of your business or company through pictures, symbols, or text. Often underappreciated by new and young entrepreneurs, it defines the very image and essence of your company. First and foremost they are crucial as a first impression. If you are in your car driving downtown looking to shop for groceries or any consumer goods what is the first thing you see? An advertisement. You google search for a plumber for a leak in your house. The first thing you see is the textual representation of a business, which is part of a logo, in the form of an advertisement. The logo needs to represent what your business stands for, its company values. The logo needs to leave an impression upon your customers or clients of what the product or service is that you are selling. The logo helps you build your long-term brand and customers have a lasting positive impression when they see your logo.
Creating a Strong Lasting Logo
Having an effective strategy can help avoid logo mistakes. The very first thing a business or company should do is market research. This will help lead you to the design process and final developmental stages of building that perfect logo. Market research is conducted by identifying your target audience. Your target audience is going to have different tastes, personalities, likes, and dislikes. Try to create the first rough drafts of your logo bearing in mind these factors. You are also going to want to consider what your image or message to the target audience is. If you are a bakery, what about your bakery do you want to entail to your customers about your business just by seeing your logo? What brand of bakery do you want to convey. Proper market research will lead you to solid answers and help you design that first sketch.
From there the smartest options are going to a solid graphic design service or application. Taking your first couple of sketches and implementing them into a graphic design process is paramount in establishing a professional-looking logo. There is a variety of options available but some of the best and most popular include Canva, LogoMaker, Adobe Illustrator, Adobe Photoshop, and Vectr. These tools and resources will help you avoid a bad logo and reduce logo mistakes in general. This will allow you to play with color schemes, font, font size, graphic images. It will also help with the more advanced techniques implemented in logo design. Scaling and texture are two rather important aspects of the design process. Scaling particularly will allow you to create effective and professional-grade logos that are aesthetically pleasing at the size difference. what looks great on the side of the bus stop overhang will also look good on a billboard, or on the side of a coffee mug. Clothing apparel is another considerable option to look into when effectively using scaling with logo design. It should definitely appeal to the target audience on clothing.
What to Avoid During the Creative Process
Familiarizing yourself with the research and development of creating a logo is great.
Knowing what tools and resources are available and how to properly utilize them at your disposal is even better. Knowing what mistakes to avoid along the way can bring your logo marketing strategy to a top tier level. It can also help expedite the branding process as a whole. Here is a compiled list of common mistakes that can help your logo reach its full potential, and ultimately your business.
1. Avoid over simplistic or too complex logo schemes. This can be one of the most difficult problems to avoid. Too simple and your logo avoids sending the right signals to the audience. Too complex and it becomes more difficult when considering scaling to different mediums.
2. Not all colors blend well.If you already have a logo design with a strong tagline and you are looking for colors, just know they do not all work well together. If you are looking for a bold theme or trying to convey a certain message, look for colors that embolden that message. Colors can be easy logo mistakes to avoid but provide your clients with something easy to remember when done properly.
3.Avoid overused symbolism It is best to not use the lightbulb for your idea generating business, or a thought bubble for your comic book. They are too simple and easily forgettable. There isn’t anything unique that makes them stand out. This will help avoid logo mistakes primarily in the research stage when drafting your first couple sketches.
4.Creating a logo that isn’t versatile. It is important for your logo to again be versatile with scaling. Stretching further than being able to scale from a billboard to a frisbee disc or other merchandise item is being able to use different aspects of your logo on different sized marketable items. Is your logo symbol identifiable enough and memorable enough to just place the graphic on the side of a water bottle? This helps embolden the overall brand of your product, service or company itself.
5. Avoid creating a logo that can falsely lead your target audience. It can be highly frustrating shopping in unfamiliar markets to stumble upon a business and it not represent the product or service available. Try to avoid leaving a false impression with your logo design or one that just simply isn’t identifiable when first seen.
6.Poor font choice. Using a poor font leads to the same set of problems as poor color schemes. It can draw the wrong type of attention. By using too many different types of fonts it can pull apart your logo and over complicate it. This leads to difficulties like scaling and being too complex to be quickly memorable in an aggressive economy.
7. Try using modern graphics and not old fashioned ones. One thing is for certain is the research on “old-fashioned” graphics consistently has large generalized target audiences considering them old looking, boring, and even dull. This certainly doesn’t spark interest in your customers. Try using fresh, modernized, and clean lines to spark appeal.
8. Avoid inconsistency. Whether you are scaling or still in early developmental stages of creating your logo and brand, it is human nature to want to change elements around, try to minimize this activity. It will help the solidarity and familiarizing your business to the market.
9. Do not follow the trends too strongly. Staying away from old and boring logos that wont draw attention and following the trends too closely can be a difficult balancing act. When you do ride the line, you avoid not being able to create something unique as well, a perfect blend provides a safe balance.
10. Do not avoid spending capital. If you are creating a logo it would be a mistake to try and avoid spending money on this stage of the game. A logo is extremely important! It would be wise to invest in this process. Whether it be on researching, graphic design software, or even professional services. This is an investment in the future of your company and what it stands for. Unless you know graphic design yourself, avoid some of the free services. It can save your company a bad logo.
11.Do not forget your audience. It is very easy to obtain tunnel vision and hyper focus on certain aspects when developing your logo at any stage before finalization. You can become caught up on the aspects of the company message, what the colors and fonts represent, or how the graphic part of your logo’s symbolism can mean. These factors have to be looked at from your audience as well. Remember how they actually perceive it instead of how you think they should. This can reduce logo mistakes.
Knowledge is power
In all reality mistakes will be made along the way. Through creating a business marketing strategy by deeply researching your audience and industry, you can avoid logo mistakes. Avoiding common pitfalls by being familiar with them is the best way to avoid these situations as well. At any phase of your business branding experience you can rebrand, but having successful launches more often than not, comes from proactive and not reactive business practices.