For The Birds
For The Birds was created for a friend who was planning on opening a bird house store. The logo is featured in the books New Logo & Trademark Design (Japan), Bullet-Proof Logos and The New Big Book of Logos. As seen on: bLog-oMotives
Jeff Fisher
Jeff Fisher, author of the book "Identity Crisis!:// 50 redesigns that transformed stale identities into successful brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in nearly 100 publications about logos, the business of graphic design, and small business marketing.His first book, "The Savvy Designer’s Guide to Success" was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of "Logo�Type," on the topic of typography in identity design.
Fisher serves on the HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board, and UCDA Designer Magazine Editorial Advisory Board. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine named Jeff Fisher one of the design industry "People to Watch" for 2009.
For The Birds was created for a friend who was planning on opening a bird house store. The logo is featured in the books New Logo & Trademark Design (Japan), Bullet-Proof Logos and The New Big Book of Logos. As seen on: bLog-oMotives
A hamburger takes the form of the Space Needle in this 1991 full-page newspaper ad illustration, executed with a rapidiograph pen, that became the logo for the Seattle restaurant. The hand-drawn text was inherited from the previous identity. The design is featured in the Japanese books ‘New Logo and Trademark Design’ and ‘Logo and Trademark …
With permission of the Palm Springs Gay Pride organizing committee the image, with slight alterations, also visited Portland for Pride events in the same year. The image appears in New Logo & Trademark Design (Japan), Logo & Trademark Collection (Japan) and The New Big Book of Logos. As seen on: Jeff Fisher LogoMotives
I had one of those “aha” moments when this rough concept came together. With the acronym C.A.T., I wanted to create a graphic image that would clearly identify the organization without the need to spell out the name in all uses. The design won a Silver Award in the Summit Creative Awards. It is featured …
An identity for the live theatre ticket sales for a local production company. The image appears in LogoLounge, Vol. 1 and the Japanese book Logo World. As seen on: bLog-oMotives
This is a logo for a plumbing contractor located in the resort community of Bend, OR – near the Deschutes River and the Three Sisters Mountains. It is featured in the book New Logo & Trademark Design (Japan). As seen on: Jeff Fisher LogoMotives
Being my own worst client, creating my own logo was a ten-year process. The identity is featured in Letterhead and Logo Design 5, American Corporate Identity/14, New Logo & Trademark Design (Japan), the1998 PRINT Regional Design Annual, The New Big Book of Logos, PRINT’s Best Logos & Symbols 6, Logo Design for Small Business 2, …