Jeff Fisher
Jeff Fisher, author of the book "Identity Crisis!:// 50 redesigns that transformed stale identities into successful brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in nearly 100 publications about logos, the business of graphic design, and small business marketing.His first book, "The Savvy Designer’s Guide to Success" was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of "Logo�Type," on the topic of typography in identity design.
Fisher serves on the HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board, and UCDA Designer Magazine Editorial Advisory Board. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine named Jeff Fisher one of the design industry "People to Watch" for 2009.
This 1995 design was created to identify the then annual air show in the shadow of the Cascade Mountains. The only request from the client was that the design be red, white and blue. The design appears in the book ‘Graphically Speaking.’ As seen on: Graphics.com
Central Oregon Air Show Read More »
A stylized computer geek is the centerpiece of this design. DataDork was honored with a Gold in the Summit Creative Awards. It has also been featured in The Big Book of Logos 3, Letterhead and Logo Design 7, Graphically Speaking, Global Corporate Identity, LogoLounge, Volume 1 (icon), Logo Design for Small Business 2, New Logo:
The duck’s head being the shape of a condom with a reservoir-tip was a subtle “life preserver” message in this safe sex image. The logo appears in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, LogoLounge – Volume 1, New Logo & Trademark Collection (Japan), and Logos from North
This logo for a theatrical production has been featured in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, Letterhead and Logo Design 7 Graphically Speaking LogoLounge – Volume 1, New Logo: One (Singapore) and ColorWorks (UK-2008). As seen on: bLog-oMotives
Logo for the third restaurant venture of the owner. The oval is consistent in all company restaurant logos. The colors and tile motif come from the floor of the late 1800s building. The design appears in the books The Big Book of Logos 5 and 1000 Restaurant Bar & Cafe Graphics. It was also recognized
This identity was included when the Sisters Rodeo was inducted into the Library of Congress ‘Local Legacies’ archive. The rodeo logo received an Award of Merit in the Central Oregon Drake Awards and a Silver in the Summit Creative Awards. It also is featured in The Big Book of Logos 3, LogoLounge – Volume 1
This logo for a play is one nearly 100 I have designed for one theatre company over the last 16 years. The logo appears in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, and Logo & Trademark Collection (Japan) As seen on: bLog-oMotives
2 Boys in a Bed on a Cold Winter’s Night Read More »
For The Birds was created for a friend who was planning on opening a bird house store. The logo is featured in the books New Logo & Trademark Design (Japan), Bullet-Proof Logos and The New Big Book of Logos. As seen on: bLog-oMotives
A hamburger takes the form of the Space Needle in this 1991 full-page newspaper ad illustration, executed with a rapidiograph pen, that became the logo for the Seattle restaurant. The hand-drawn text was inherited from the previous identity. The design is featured in the Japanese books ‘New Logo and Trademark Design’ and ‘Logo and Trademark
Hamburger Mary’s – Seattle Read More »
With permission of the Palm Springs Gay Pride organizing committee the image, with slight alterations, also visited Portland for Pride events in the same year. The image appears in New Logo & Trademark Design (Japan), Logo & Trademark Collection (Japan) and The New Big Book of Logos. As seen on: Jeff Fisher LogoMotives