Repositioning my company – name, mark.
Symbolic information is an encoded construct of psychic domains much like DNA is an encoded construct of physical domains. Both effortlessly mediate the formation of an assemblage, or scaffolding, if you will, of a human’s actual AND perceived sense of reality. They are both internally (psychic/self) and externally (cultural/collective) referent. One’s identity (personal and/or corporate) is most affected when the representaton summoned through use of familiar aesthetic (mono- or multi-sensual) evokes the familiar resident in the preformed unconscious. If you’ve plucked that string, your target audience will finish the song not realizing they’ve done so. What I do is pluck that first string.