Logo for a hookah lounge in a college town. Client needed it to reflect both a clean, contemporary look for the college students as well as hookah’s cultural roots for his Arabic customers. “Saharan” type is all custom.
I’ve been enamored with logo design since before I could articulate what it was. When I was very young, I began recognizing letterforms from the Shell and Publix logos, to name a few. By the time I was four years old, corporate America had taught me how to read.